There are many "studies" done capturing research on today's hyper-connected youth, and its always fun to compare our own data to the national picture. Here's a sample comparison:
[he graphs below come from the recent PEW Study Entitled, Younger Americans’ Reading and Library Habits (URL hyperlinked for those wanting the whole story...) and from our Overdrive Download eBook Library statistics.
According to this chart, 12% of HS students are reading eBooks. Our statistics show we have had 34K students traffic our library. That is about 1% of our total student population. Therefore, we can conclude that 10% of our students might not be aware of our service, or who for one reason or another, have not downloaded and read a book from Overdrive. 
Now this PEW statistic seems to report that almost half of the ereaders (people not devices) will read on a cell phone! Glory be... our mobile statistics are only a fraction of our total checkouts. Therefore we have some major marketing that needs to be done!
Here's a look at our most popular online titles. This is no surprise!
The real message is that our students are reading on portable devices, and perhaps we need to market our eBook options a bit more. It is only through meeting needs that people will embrace the value of our services. If we don't meed their needs, they don't need us. For most of us, our days consist of meeting needs: the needs of our students, the needs of our teachers, the needs of our program, the needs of our family and more! Here's one more need for the list!
We will look into additional marketing tools from Overdrive so that we can help you in this endeavor!
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